* Assets produced in September 2026 for the DiaDent launch at Orbidental.
A new brand doesn't win on price. It wins on trust.
When a distributor adds a brand, the dentist already has a trusted one in the operatory. If the newcomer's marketing looks improvised, it starts at a disadvantage: nobody swaps a material that works for one that looks generic.
A dental brand's first impression doesn't come from the product. It comes from how the brand shows up.
So the launch started with a system, not one-off posts: the triangles on DiaDent's packaging turned into hero elements, one color per product, headlines that work as brand ideas — "Clean canals. Free-moving files." —, product photos I shot myself for several of the pieces, and technical data checked against the manufacturer's information, shown as a spec sheet, never as a sale sticker.
First, make it known.
The spot that opens the campaign: it introduces the brand and its endodontic and restorative lines in 18 seconds. A landscape cut for web and screens, a vertical one for Reels and Stories. Turn the sound on — the music drives every cut.
16:9 launch spot announcing DiaDent at Orbidental and introducing its endodontic and restorative lines.
The same launch spot in 9:16 for Reels and Stories.
One system. Eight products.
Off-white background, the packaging triangles blown up to monumental scale and each product's own color taking the lead. The product changes; the brand stays instantly recognizable.
Every product, its own beat.
One Reel per product, cut to the music: every scene change lands exactly where the message shifts. The idea first, then the number that backs it up.
Phosphoric acid etching gel: 25 G tip, high-visibility color, precise etching.
One-step bonding agent, framed as a product built to perform.
Millimeter markings, laser inspection and ISO color coding.
Paper points: absorbency, millimeter markings and accessory sizes.
Calcium hydroxide with iodoform: "Fewer steps, more confidence."
The DiaPrep Pro story, brought to motion.
New brands, ready to sell from day one.
I speak clinical
Endodontics, bonding, setting times, ISO sizes. I turn spec sheets into clear messages without inventing or inflating benefits.
I launch brands inside a portfolio
Each brand keeps its own identity without losing the distributor's. DiaDent looks like DiaDent — and you buy it from Orbidental.
Design and video, one person
Stories, Reels and landscape spots come out of the same system, with no agency needed for each format.
Is your company adding new brands this year?
Brands arrive with a catalog. What they don't bring is a way to tell their story in your market. That's what I do: a visual system, assets and video your sales team can use from day one.