01
Brand identity & graphic design
Logo, color palette, and a complete visual system. A brand that's instantly recognizable and feels cohesive across every touchpoint.
Available for projects
Alexander Caro — Designer & Developer
Design and code, one person. One voice.
Graphic design, content, web design and development — everything visual and technical your brand needs, handled by a single person. No middlemen, no lost-in-translation. Just results that connect, convert, and last.
Projects from $500 USDClear proposal in 48 hWe start only if it's a fit
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Does your brand look amateur?
A visual identity people recognize before reading the name — logo, full system and brand manual, production-ready.
See visual identityIs your website not selling?
Websites that load in 2 seconds and convert: from PageSpeed 40 to 97 on a real 3,000-product e-commerce.
See the Orbidental case
97
PageSpeed Score
de 40 a 97 en producción real
179K+
Visualizaciones orgánicas
en 4 meses · sin pauta pagada
3.215
Conversaciones en Meta Ads
a ~84 COP por resultado · Q1 2026
3.000+
Productos fotografiados
catálogo B2B · Orbidental
SERVICES
Design and development that sells.
Design, development, and visual content — all in one seamless process.
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Web design & development
Fast, custom-built websites — designed and coded by the same person. No templates, no handoffs. PageSpeed 97 on real client projects.
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Content & social media design
Visual assets for social that stop the scroll and build brand equity — crafted with intention, not assembled from a template.
WHY WORK WITH ME
The difference isn't price.
It's speed.
An agency puts three people between your idea and the result: the salesperson, the project manager, and the person who actually does the work. Every layer adds time and dilutes what you asked for. With me, there are no layers — you talk directly to the person designing and building your project.
An agency
- You talk to a salesperson; the work is done by someone you never meet
- Your brief passes through 3 people before it becomes actual work
- Revisions and changes take days to coordinate
- Design and code are handled by different teams — things get lost in handoff
- You're also paying for the overhead: office, managers, commissions
With me
- You talk directly to the person designing and building your project
- What you ask for arrives without anyone diluting it in the middle
- A change gets resolved the same day, not next week
- Design and code are done by the same person — nothing gets lost
- You pay for the work, not the structure around it
It's not that agencies are bad. It's that for most projects, that structure is overhead you pay for and time you wait through — without getting a better result.
APPROACH
Clear thinking.
Real results.
Design. Development. Content.
All in one person.
HOW I WORK
From brief to delivery.
01
We talk
A 20-minute call or a short form. You tell me what you need, who your customer is, and what you want to achieve. No decks, no endless meetings — that's enough to know if we're a good fit.
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Proposal in 48 h
Within two days you receive a document with the exact scope: what's included, what isn't, delivery timeline, and price. We review it together and adjust anything before signing.
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Production with visibility
I don't disappear for two weeks and show up with something finished. I work in partial deliveries so you can see real progress, give feedback in time, and the final result is never a surprise.
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Ready to use
Organized files, clean code, and everything you need to take the project from there. No dependency on me. And if you need a tweak in the first 7 days, we handle it at no extra cost.
SELECTED WORK
Projects that speak for themselves.
Design, strategy, and visual execution for brands that want to stand out.
Áreas
05
Pulse.Digital
PROYECTO PROPIO
07
Every project is different,
but the goal is always the same:
Impact. Connect. Convert.
View all projectsABOUT ME
The person
behind the work.
If you're looking for someone who can design, build and understand the strategy behind it — without bouncing you between teams or asking you to translate what you need — you're in the right place.
For 2+ years I've managed everything digital at Orbidental: e-commerce, Meta and Google Ads, product photography, and design. Not theory — real environments, real metrics.
HTML / CSS
JavaScript
WordPress
Technical SEO
Meta Ads
Google Ads
Photography
Photoshop
Illustrator
UI / UX
97
PageSpeed Score
E-commerce migrated from 40 to 97 on a live production site
3K+
Products photographed
Full catalog for Orbidental's e-commerce
5
Branding projects
Visual identities built from scratch
100%
Projects delivered
On time, direct with the client, no middlemen
CLIENTS
What they say
about my work.
Collaborations that become long-term relationships.
"
The result exceeded our expectations. Alexander understood exactly what we wanted: the feel of a jungle, but unmistakably a nightclub. Every piece reflects the name and energy of the brand.
"
We couldn't be happier with the result. We wanted something urban, with that graffiti edge but applied to streetwear — and Alexander got it from the very first conversation. The identity came out exactly as we imagined it.
Brands that
have trusted me
La Jungla Club
Rebel Street
Rebel Street
FREQUENTLY ASKED QUESTIONS
Things people
always ask.
Clear answers so you can make confident decisions and we can work with full transparency.
01 Do you work with clients outside Colombia?
Yes — I work 100% remotely with clients in several countries. All communication is written — WhatsApp or email — so every agreement, update and delivery stays documented. I'm in Bogotá (UTC-5) and I adapt to your time zone.
02 How does payment work?
I work with a 50% deposit to kick things off and the remaining 50% on delivery. For larger projects we split it into milestones. For international clients I accept PayPal or Wise.
03 How many revisions are included?
It depends on the service, but generally I include two rounds of revisions within the agreed scope. If you need more after that, we price it separately — no surprises. What matters is that the final result is right.
04 What time zone do you work in?
I'm in Bogotá, Colombia — UTC-5, no daylight saving. I'm usually available between 8am and 8pm Colombian time, but I'm flexible when we need to schedule a call across time zones.
05 Do you use contracts?
Always. Before starting any project we sign an agreement that defines the scope, timeline, price, and delivery terms. It protects both of us and prevents misunderstandings down the road.
06 What if I need changes after delivery?
Minor changes within the original scope are covered at no extra cost if you request them within the first 7 days. After that, or for significant direction changes, we price them separately — always with a clear quote before touching anything.
07 How much does a project cost?
Projects start at $500 USD for an initial branding or basic-website scope; most land between $500 and $2,500 USD depending on scope. Before we start you get a proposal with a fixed price, timeline and deliverables — no surprises, no hidden costs.
08 What happens if you can't continue mid-project?
It's covered by contract: I work in milestones with partial deliveries, so you always own what you've already paid for — source files included. Everything is documented in writing, so any professional could pick the project up without starting over. To date, it has never been needed.
CONTACT
Let's talk about your project.
Every week you wait, your competition is already online. Tell me what you need — I reply within 24 hours.
A slow website or an invisible brand isn't a cost you can defer — it's one you're already paying in customers who never arrive.
Response time
Under 24 h
Format
100% remote
Languages
English · Español
Book a free 20-min call →
Or reach me directly at
hosoyalexander@gmail.com
Got a project in mind?
The best time to fix your digital presence was yesterday. The second best is right now. I reply within 24 hours.