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The person behind the work

Designer, developer and visual strategist. All in one person, without a five-person team splitting your budget.

Alexander Caro, sculptural portrait emerging from fractured rock

Origin

I didn't learn in a classroom: I learned by building real things, through trial and error, since I was 13.

I've spent more than five years making real mistakes and fixing them, not class exercises. That has a direct consequence for you: I don't sell textbook theory. Every design or code decision I make has already failed and been corrected before, in a real project.

What I do

Since 2024 I've run everything digital for a real company: Meta and Google Ads, social media design, print materials, product photography and an e-commerce store with more than 3,000 products.

I migrated their site to clean code and took PageSpeed from 40 to 97, with no agency, no endless meetings and no translator between what the business needs and what the developer understands. What takes an agency three departments takes me a day of work.

  • 40 → 97real PageSpeed in the Orbidental case
  • 3,000+product photos delivered
  • 2+years running a full digital operation

How I work

You work directly with me, not with a go-between translating your messages or a junior executing what someone else decided.

That means fast answers, clear decisions made by the same person who will build them and a project that moves without friction. I work 100% remotely with clients across Latin America, Europe and the United States.

Off the screen

You'll find me on my motorcycle.

Motorcycling is my other passion and the same mindset I bring to work: read the terrain before you move, stay in control even when everything happens fast and always keep moving forward. It's where AcelerArte came from, my design brand for riders and racing teams.

Certifications

All of them can be verified online.

Shall we start a project?

Tell me what you need. I'll reply myself within 24 hours.

Looking for my résumé for a hiring process? It's here.