Work

Client project

Eighteeth

A microscope, an intraoral scanner or an autoclave doesn't sell from a catalog photo. It sells when a dentist gets, in seconds, what it changes in their day. A Reels series for Orbidental: one device per video, one idea per scene.

Year
2026
Disciplines
Social media, Video, Dental industry
Client
Orbidental SAS · Eighteeth brand
My role
Script · Design · Video
Category
Dental equipment · Digital dentistry
Deliverables
6 Reels (9:16) · 1 trade-show video (16:9)
Eighteeth Reels: Acuvision X microscope, Helios 500 intraoral scanner and E-Sanit autoclave
69:16 Reels, one per device
7Devices featured
≈37 sLength of each Reel
16:9Landscape cut for a trade show

* Series produced in September 2026 for Orbidental.

Complex tech, explained in under 40 seconds.

Eighteeth devices come with long spec sheets: magnification, lux, N·cm, microns. Nobody reads those in a Reel. A dentist needs the one number that changes their day — and to get it without pausing the video.

One fact per scene. One device per video. And the music driving every cut.

Every Reel follows the same structure: a hook built on the problem ("What you can't see", "Goodbye, impressions"), the device, three or four key numbers, and a close with Orbidental as the distributor. The series is instantly recognizable without feeling repetitive.

One device. One idea per scene.

Microscope, intraoral scanners, endo motor, autoclave and handheld X-ray. Six Reels, one structure, with the music cut to every number. Turn the sound on.

Acuvision X0:38

Dental microscope: apochromatic optics from 2.6× to 23.5×, 100,000+ lux and 5 filters.

Helios 5000:38

Intraoral scanner: full arch in under 30 s. Goodbye, impressions.

Helios 7000:37

Wireless intraoral scanner: dedicated Wi-Fi, true color and per-tooth accuracy.

E-Connect S+0:37

Cordless endo motor with a built-in apex locator. It measures, then it works.

E-Sanit0:36

Class B steam autoclave in 18 L and 23 L: 134 °C and real-time cycle data.

HyperLight M + NanoPix 1.50:36

Handheld X-ray and digital sensor: one system, fewer retakes.

The whole line in 40 seconds.

A 16:9 version that walks through the Eighteeth portfolio backed by Orbidental, made to play on screen at Orbidental's booth at an industry trade show — the whole line at a glance for everyone walking by.

Eighteeth × Orbidental — trade-show video0:40

16:9 walkthrough of the Eighteeth line backed by Orbidental, shown at the booth of an industry trade show.

High-ticket equipment, easy to get.

  • I translate spec sheets

    Magnification, lux, torque, microns: I pick the number a dentist cares about and make it readable in one second on screen.

  • Series that scale

    A structure that works for the next device in the portfolio, without starting from scratch every time.

  • The distributor never disappears

    The manufacturer's brand shines, and every video ends with where to buy it: Orbidental.

Next project ¡HAY!

Got equipment nobody understands from a single post?

I turn spec sheets into content a dentist gets in seconds — and your sales team can use the very next day.