A slow website isn't a technical problem. It's a sales problem.
The previous site was built on Divi: it dragged over a megabyte of unused code on every visit, wasn't designed for mobile, and — honestly — looked bad. Flat background, scattered photos, no visual hierarchy. It took 14 seconds to open.
Every second of waiting and every broken screen on a phone was a customer closing the tab.
This was happening on a 3,000+ product catalog where people arrive looking for something specific and in a hurry. For a business selling online, that doesn't show up in the design — it shows up in the sales that never come in.
Divi couldn't be "optimized" — the weight was in the system itself. It had to go. I rebuilt everything in clean code on WordPress, migrated all 3,000+ products without losing existing SEO rankings — one mistake there and months of positioning collapse — and redesigned the visual experience so the site finally conveyed the seriousness of the company.
This wasn't just about speed. It was about restoring trust.
Orbidental had a technical problem visible on every visit: a slow, outdated website that completely broke on mobile. The solution was to rebuild it carefully, without losing its SEO work or the catalog already in place.
A website that made people hesitate
The site was slow, looked like a 2013 website and was not responsive. Elements broke on mobile, while the Divi builder limited visual control. A visitor could leave before seeing a product or read that experience as a sign of an unserious business.
A rebuild from the ground up
I removed Divi and moved the entire experience to HTML, CSS and JavaScript on WordPress. Over a month and a half, I decided what to preserve, migrated the catalog and protected every URL, piece of content and technical signal while modernizing the site.
Faster, clearer and attracting more traffic
The site went from PageSpeed 40 to 97, retained and improved its SEO, and traffic increased. It also regained a modern visual presentation and a responsive experience. The full e-commerce is still being built on a much stronger foundation.
“My boss's reaction was clear: the page looks much better visually, and you can tell that it is fast.”
From "Failed" to "Passed" in one month.
This isn't my opinion — it's Google's own Core Web Vitals report. In one month the site went from "Failed" to "Passed", and PageSpeed climbed from 40 to 97. In practice: 14 seconds of load time turned into a near-instant open.
Months of failure. One month of work. Passed and holding
The site had been failing Core Web Vitals for months — Google flagging it as slow, which directly hurts rankings and drives customers away. In one month I took it from Failed to Passed. And most importantly: Google's own history shows the improvement has held. It wasn't a quick patch — it was a real rebuild.
Homepage.
Before: flat background, no hierarchy, slow. Now: a coherent, organized homepage that looks professional on any screen and loads instantly. A company's credibility is designed too.
Brand page.
Eighteeth is one of the brands Orbidental distributes. Instead of another generic page, I built a dedicated experience inside the site — proof that this doesn't come from a template, but is designed brand by brand.
The prototype for the future store.
The current product pages are basic — white background, one photo, unstructured text. The real e-commerce is now in development. To define where it's headed and align the team, I designed this prototype of how the product page will look and work: clear, coherent, and built so customers understand what they're buying and feel confident deciding. This is Orbidental's real next step — and I'm the one building it.
Think your site is fast enough?
Open it on a phone with mobile data, away from your home network. That's where Orbidental was losing customers without knowing it — and where most stores that "look fine" lose theirs too. If you're not sure, you're probably already losing them. Tell me what you sell and within 24 hours I'll tell you exactly what your current site is costing you.