A premium agency identity built from scratch — in English, for international clients, without a single element borrowed from my own brand.
View live siteTHE CHALLENGE
My entire portfolio lives in the same visual universe: dark, gold, Fraunces, one voice. That's brand consistency — but for a client looking for a premium English-language marketing agency, that universe doesn't work as a reference. They need to see that I can build a completely different identity with the same level of craft.
Pulse Digital is that proof: a fictional agency brand built to demonstrate real versatility — not just "I can change colors" but I can switch visual languages entirely and have it feel intentional, not generic.
THE RESULT
The final direction was a modern growth/SaaS identity: Poppins typography, violet and lime green as accents on white, and real team photography instead of just text in columns. This is a preview of the site — click to open it in full.
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THE HARD PART
Anyone can invert colors and call it "another identity". The real challenge was building a system with the same internal logic any real brand has: a typeface with its own personality, a palette where the accent appears with intention, and photography that adds real visual weight — not a generic template with a color swap.
Color palette
Display typography
Concept
What I solved
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