Alexander Caro

Orbidental SAS · Bogotá, Colombia · Dental supply distribution (B2B)

• Sole owner of UX/UI design for the e-commerce site (3,000+ products): information architecture, checkout and product page — raised PageSpeed from 40 to 97 in production, working directly with development.
• Planned, designed and managed 23 Meta Ads campaigns across two dental brands: 626 qualified WhatsApp conversations at ~$0.61 USD cost per lead, 188K unique accounts reached, and a 1.61% link CTR — roughly 1.8x Meta's cross-industry benchmark.
• Best-performing campaign delivered 3,215 link clicks at $0.02 USD CPC and a 2.16% CTR from a 104K-account audience — driving the highest-volume lead month of the year.
• Organic content strategy and design for two simultaneous brands (Orbidental and Biotec) — no shared templates: +179K impressions and +1,300% site clicks in 4 months, with zero paid spend.
• Product photography direction (3,000+ SKUs), on-page technical SEO, and full site administration on WooCommerce.

Independent · Clients across LATAM, the US and Europe

• Brand identities built from scratch — logo, palette, typography and full system — for 5+ brands: Fueggo, La Jungla Club, Rebel Street, AcelerArte.
• UX/UI design and development of landing pages and own digital products (Pulse Digital, MotoFaro), from research to code.
• Direct relationships with founders across time zones, no account manager in between — from brief to final delivery.

Masterbag · Motorcycle accessories and gear

• Graphic pieces for social media and support on web design, aligning visual communication with brand identity and the sector's audience.

Independent · Gaming niche channels

• CTR-optimized pieces in an extremely competitive environment — my first real lab for design oriented toward measurable results.