Brand
I build the visual system: identity, type, colour and applications ready for production.
4 complete identities shipped
- Branding
- Visual identity
- Brand systems
- Photoshop
- Illustrator
En 60 segundos
Mi historia, animada.
Diseño gráfico, desarrollo web y una moto: un corto animado de un minuto sobre quién soy y cómo trabajo. Dale play con sonido.
What I bring
One point of contact, from brand to deploy.
Product
I translate it into interface: information architecture, flows, wireframes and prototypes.
3,000+ SKU e-commerce redesigned end to end
- UX/UI
- Figma
- Design systems
- Accessibility
- Responsive
Code
And I ship it working — nothing lost in the handoff between design and development.
PageSpeed from 40 to 97 in production
- HTML / CSS
- JavaScript
- WordPress
- WooCommerce
- Technical SEO
Target rolesUX/UI Designer · Graphic Designer · Frontend Web Developer
SetupBogotá · remote, hybrid or on-site
EngagementFull-time preferred · available immediately
IndustriesAgencies · tech · e-commerce · startups · public sector
Experience
End to end, no middlemen.
May 2024 — Present
Current
Digital Specialist — UX/UI, Graphic Design & Meta Ads
Orbidental SAS · Bogotá · Dental supplies distribution (B2B)
- PageSpeed from 40 to 97 on a 3,000+ SKU e-commerce site — redesigned information architecture, checkout and product page as sole owner of UX/UI.
- 626 B2B leads at ~$0.61 USD each across 23 Meta Ads campaigns for two brands: 188K unique accounts reached and a 1.61% link CTR, roughly 1.8× the industry average.
- 179K impressions and a 1,300% lift in clicks in 4 months with zero ad spend, running organic content strategy and design for two brands with separate visual systems.
2022 — Present
Designer & Art Director — Freelance
Independent · Clients across LATAM, the United States and Europe
- 5+ brand identities built from scratch — logo, palette, typography and full system — for Fueggo, La Jungla Club, Rebel Street and AcelerArte.
- 2 self-initiated digital products designed and coded from research to production: MotoFaro (PageSpeed 99, SEO 100/100) and Pulse Digital.
- Direct work with founders across time zones, no account manager in between — from brief to final delivery.
Does this match the role you're hiring for?
Message me on WhatsApp
Selected work
Projects that back up the resume.
Web · UX/UI · Technical SEO
Orbidental
UX/UI redesign of a 3,000+ product e-commerce site.
PageSpeed 40 → 97
Social media · Graphic design
Social Media Dental
Strategy and design for two dental brands at once.
179K impressions · zero ad spend
MotoFaro
Web · Next.js · Own product
MotoFaro
Accessory comparison site built with SEO as architecture.
PageSpeed 99 · SEO 100/100
Graphic design · Own brand
AcelerArte
Sports design brand for motorcycling, from logo to artwork.
5,300 organic visits in 28 days
Branding · Visual identity
Fueggo
Complete brand system for a restaurant concept.
Logo · palette · applications
Branding · Visual identity
La Jungla Club
Full identity for a nightclub, applied to physical space.
Logo · facade · menu · uniforms
Behance
Full case studies, layer by layer.
The process behind every piece — from idea to final file — curated across two portfolios.
General portfolio
Creative Graphic Design Portfolio 2025
Branding, illustration and art direction — the full selection of my work as a graphic designer.
View on Behance
Specialised portfolio
Graphic Design Portfolio — Dental Sector
Curated for the dental niche: campaigns, content and a visual system applied to healthcare, case by case.
View on Behance
Education
Training
Technical Degree in Multimedia Design & Integration
SENA — Colombian National Training Service · 2020 – 2022Multimedia Engineering
University coursework in progressDigital Marketing
Online coursework5+ years of self-directed learning in design, UX/UI and web development, built on real projects and real clients.
Languages
Communication
SpanishNative
EnglishProfessional working proficiency — daily written communication with clients
UTC−5: full overlap with US and LATAM business hours.
Certifications
Credentials you can verify.
Official certifications and technical training backed by Google Skillshop and Platzi.
06Verifiable credentials
Google Ads
Analytics
Web Designer
AI
Programming
Platzi
Featured
Google · Skillshop
Google Analytics Certification
Measurement, analysis and data-driven decision making.
Just earned
Verify credential
Google Skills
Google · Skillshop
Google Ads
Verify credential
Google Ads
AI-Powered Performance
Performance Max, automation and AI applied to B2B acquisition.
Google · Skillshop
Google Web Designer
Verify credential
Google Web Designer
Interactive creatives
Animated HTML5 banners, dynamic feeds and AMPHTML ads.
Google · Skillshop
Google Web Designer
Verify credential
Google Web Designer
High impact
High-impact display creatives optimised for Google Ads.
Technical training
Platzi
Introduction to
Verify credential
Introduction to
Artificial Intelligence
Applied AI fundamentals, generative models and effective prompting.
Platzi
Verify credential
Basic Programming
Programming logic, control structures, functions and algorithms.
Contact
Let's talk about the role.
Available immediately. I reply within 24 hours.