UX/UI designer, graphic designer and web developer
I design and code the same product. Since 2022 I've owned branding, UX/UI and frontend on real projects, and since 2024 I've run everything digital at Orbidental, a B2B dental distributor: the online store, Meta Ads campaigns, content and product photography. I'm looking for a team where design and code work together.
40 → 97PageSpeed of Orbidental's e-commerce site, in production
626B2B leads at ~0.61 USD each with Meta Ads
179Kimpressions in 4 months across two brands' social media
$20M+Colombian pesos in sales attributed to campaigns
Experience
Four years designing and coding in real environments, with real metrics.
May 2024 — present Current
Digital Specialist: UX/UI, graphic design and Meta Ads
Orbidental SAS · Bogotá · Dental supplies distribution (B2B)
PageSpeed from 40 to 97 on a 3,000+ product e-commerce site: I redesigned the information architecture, checkout and product page as sole owner of UX/UI.
626 B2B leads at ~0.61 USD each across 23 Meta Ads campaigns for two brands: 188K accounts reached and a 1.61% CTR, roughly 1.8× the industry average.
3,215 conversations in Q1 2026 at ~84 COP per result, with more than 20 million Colombian pesos in sales directly attributed to the campaigns.
179K+ impressions and a 1,300% lift in clicks to the website in 4 months, running content strategy and design for two brands with separate visual systems.
Launch branding and video for brands in the portfolio: DiaDent (8 stories and 8 videos) and Eighteeth (a 7-video series for social media and a trade show).
Product photography for 3,000+ SKUs, technical SEO and full management of the WooCommerce site.
2022 — present Current
Designer and art director, freelance
Independent · Clients across Latin America, the United States and Europe
5+ brand identities built from scratch (logo, palette, typography and full system) for clients such as La Jungla Club and Rebel Street, and for my own brands such as AcelerArte.
Complete identity and packaging concepts (ONCES, Hushwork, Double Notch, ¡HAY!) to develop brand systems from start to finish.
2 self-initiated digital products designed and coded from research to production: MotoFaro (PageSpeed 99, technical SEO 100/100) and Pulse Digital.
Direct work with founders across time zones, with no middlemen, from brief to final delivery.
Feb 2023 — Apr 2023
Digital graphic designer
Masterbag · Motorcycle accessories and gear
Social media graphics and web design support, aligning visual communication with the brand's identity and audience.
2020 — 2023
YouTube thumbnail designer, freelance
Independent · Gaming channels
Thumbnails optimized for click-through in a highly competitive space: my first lab for design driven by measurable results.
Client reviews
Ratings from freelance projects on Workana.
5.0★★★★★out of 5 on Workana
9 client ratings · 4 clients hired me more than once
Photoshop, Illustrator, visual identity, brand systems, product photography, retouching and Lightroom, video editing.
Web development
HTML and CSS, JavaScript, Next.js, WordPress, WooCommerce, technical SEO, PageSpeed optimization.
Marketing and AI
Meta Ads, Google Ads, Meta Business Suite, Google Analytics, Midjourney, Adobe Firefly, AI in the design workflow.
Roles
UX/UI designer, graphic designer, frontend web developer
Work setup
Remote, hybrid or on-site in Bogotá
Engagement
Full-time, available immediately
Industries
Healthcare and dental, agencies, tech, e-commerce, startups
I know the dental industry from the inside
Since May 2024 I've worked at Orbidental, a distributor of dental supplies and equipment. I know the portfolio, the clinical vocabulary and what a dentist needs to see before buying. These two projects show it.
DiaDent · Branding, Video, Dental industry. Launch branding for a dental brand new to Orbidental's portfolio: a visual system, 8 Stories and 8 videos.
Eighteeth · Social media, Video, Dental industry. A Reels series explaining a microscope, intraoral scanners, an autoclave and handheld X-ray, each in under 40 seconds.
Orbidental · Web, UX/UI, Technical SEO. UX/UI redesign and hand-coded migration of a B2B e-commerce site with 3,000+ dental products, keeping every ranking it had earned.
Dental Social Media · Social media, Graphic design. Content strategy and design for two dental supply brands at once, each with its own visual system.
ONCES · Branding, Packaging, Naming. Identity and packaging for a crêperie in Chapinero, built on a ritual Bogotá already has: las onces, the afternoon snack.
MotoFaro · Web, Next.js, Technical SEO. A motorcycle gear comparison site in Next.js, with SEO as the architecture from the first commit.
Hushwork · Branding, Bilingual voice, Landing page. A bilingual identity for a condo renovation company in Houston and Miami that promises what nobody sells: work you never hear.
AcelerArte · Graphic design, Motorsport, Own brand. My own motorsport flyer brand, with race-grade aesthetics that riders actually repost.
Double Notch · Branding, Product, Art direction. A streetwear label born from the vocabulary of New York's Garment District cutters, with a first drop of 8 pieces.
Logofolio I · Logo design, Branding, Lettering. Twenty fictional brands across five industries, each logo built from a real detail of the craft or the place.
Fueggo · Branding, Restaurant. A complete brand system for a flame-grill restaurant concept, from logo to storefront, packaging and uniforms.
Full portfolio with case studies: alexandercaro.com/en/trabajo
