Articles
What I learn designing and coding for real brands: web speed, SEO, visual identity and content. Written for business owners, without unnecessary jargon.
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What a brand guidelines manual includes and why your business needs one
A brand guidelines manual isn't a pretty PDF to file away. It's the tool that stops your logo from getting distorted, every supplier from using different colors and your brand from looking improvised. Here's what it should include, section by section.
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Why your online store loads slowly and what it's costing you
Orbidental's online store took 14 seconds to open. Here's how to check whether yours has the same problem, what usually causes it and what I did to take it from 40 to 97 on PageSpeed.
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Canva logo vs. brand system: when it's worth investing
Making your logo in Canva or with AI is fast and cheap, and it can work to get started. But it has legal and practical limits few people know about. Here's when it's enough and when it's time to move to a brand system, with the real case of Rebel Street.
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How much does a website cost in Colombia in 2026? Real prices and what to include
A website can cost anything from a monthly subscription to several thousand dollars. Here are the types of site, the costs you pay every year, the cheap options that end up expensive and what my 5-page, 14-day package costs.
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How much does a logo cost in Colombia? Prices, what's included and how not to overpay
A logo can cost anywhere from nothing to several million pesos, and the difference is almost never the drawing itself but what you receive. Here are the four price tiers, what each should include and what I charge.
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How to launch a brand on social media without relying on a huge ad budget
When a new brand hits the market, nobody knows it or trusts it yet. Here's the method I used to launch DiaDent at Orbidental: a visual system first, content second, and ads that amplify what already works.
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How to show up in ChatGPT and Google: SEO and GEO explained without the hype
More and more customers ask ChatGPT or read Google's AI answer before clicking. Here's what Google and OpenAI actually say about showing up, what GEO is and what to check on your site today, with no tricks and no promises.
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